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Privacy Policy

Effective date: April 21, 2026

Honed Earth (“Honed Earth,” “we,” “us,” or “our”) operates a software platform that helps suppliers, distributors, fabricators, trade professionals, and their clients collaborate on natural-stone inventory, projects, and orders. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. By creating an account or using the service you agree to the practices described below.

1. Information we collect

We collect:

  • Account information you provide during signup or onboarding — name, email, phone number, business name, role, and the location(s) where you operate.
  • Business content you create or upload — inventory items, slab photos, project details, client contacts, material selections, notes, comments, and attachments.
  • Communications you send through the service, including inbound/outbound email, phone calls placed through our platform, and SMS messages exchanged via our telephony providers. This includes call audio, call transcripts, caller ID, message bodies, and timestamps.
  • Usage and device data — pages visited, actions taken, IP address, browser type, device identifiers, and approximate location. We use this to operate and improve the service and to secure accounts.
  • Billing information — if you subscribe to a paid plan, payment details are collected and processed by our payment processor (Stripe). We receive only limited information such as the last four digits of your card, expiration, and billing address.

2. How we use information

  • To provide, maintain, and improve the service.
  • To authenticate you, honor your settings, and keep your account secure.
  • To send transactional notifications (e.g., inquiry received, reservation expiring, invitation to collaborate) and, where you opt in, marketing or product updates.
  • To operate phone and messaging features — routing calls, transcribing recordings for your reference, and responding to voice interactions through our AI assistant.
  • To generate aggregated, de-identified analytics that help us understand how the service is used.
  • To comply with legal obligations and enforce our terms.

3. How we share information

We do not sell personal information. We share information only with:

  • Service providers that operate our infrastructure under contract, including Supabase (database and authentication), Vercel (hosting), Stripe (billing), Resend (transactional email), Twilio (voice and SMS), Cartesia (voice synthesis for the AI assistant), and OpenAI / Anthropic (AI models that power in-app assistance). Each provider only receives the data needed to perform its function.
  • Other users in your organization or organizations you collaborate with — inventory, projects, and messages you share are visible to the participants you grant access to.
  • Authorities when compelled by valid legal process, or to protect rights, safety, or prevent fraud.
  • A successor in the event of a merger, acquisition, or sale of assets, with notice to affected users.

4. Calls, voicemails, and AI voice assistant

Some features route phone calls or text messages through Twilio. When you place or receive such a call, the call may be recorded, transcribed, and analyzed by our AI assistant to help answer inquiries, schedule follow-ups, and surface content back to you in the app. We disclose recording at the start of the call where required by law. You may opt out of recording on a per-call basis by stating so at the beginning of the call; we will cease recording and complete the call without AI features. Recordings and transcripts are stored for a reasonable period (typically up to 12 months) and then deleted unless you archive them as part of a project record.

5. Messaging consent and STOP

By providing a mobile number you consent to receive SMS messages from Honed Earth related to your account, inquiries, and transactions. Message and data rates may apply. Reply STOP at any time to unsubscribe and HELP for assistance. We do not share SMS opt-in information with third parties for marketing.

6. Cookies and tracking

We use strictly necessary cookies to keep you logged in and to remember preferences (such as the active dataset toggle). We also use privacy-respecting analytics to understand feature usage. We do not use third-party advertising cookies.

7. Data retention

We keep personal information for as long as your account is active and as needed to provide the service. When you close your account we delete or anonymize personal information within 90 days, except where we are required to keep it for legal, accounting, or dispute resolution purposes.

8. Your rights

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, or to object to or restrict certain processing. California residents have specific rights under the CCPA/CPRA; residents of the EEA and UK have rights under the GDPR. To exercise any right, email us at thanks@resultsinadvance.net. We will respond within the timeframe required by law.

9. Security

We use industry-standard measures including encryption in transit (TLS), encryption at rest for production databases, row-level security policies, access controls on administrative interfaces, and logging. No system is perfectly secure; if we learn of a breach affecting your personal information we will notify you and applicable authorities as required by law.

10. Children

Honed Earth is intended for business users and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

11. International users

The service is operated from the United States. If you access it from another country, you understand that your information will be transferred to and processed in the United States, which may have different data-protection laws than your jurisdiction.

12. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes we will notify active users by email or by posting a notice in the app before the change takes effect. The “Effective date” at the top indicates the current version.

13. Contact

Questions, requests, or concerns? Email thanks@resultsinadvance.net.